Privacy Policy

1. Who We Are

KAESID FURNITURE CO.,LIMITED provides furniture sourcing, customization, manufacturing coordination, project procurement and related support for international buyers.

For the purposes of applicable privacy law, KAESID FURNITURE CO.,LIMITED is responsible for the personal information described in this policy.

2. Information We Collect

We may collect information that you provide directly through our inquiry form, email, WhatsApp or other communications, including:

• Your name and business email address.
• Your telephone or WhatsApp number.
• Your company name and country or region.
• Product categories, specifications, quantities, destination and project requirements.
• Messages, files or other information you send to our team.

When you visit the website, certain technical information may also be collected automatically, such as your IP address, browser type, device type, referring page, pages visited and approximate location.

3. How We Use Your Information

We may use personal information to:

• Respond to furniture inquiries and quotation requests.
• Evaluate product, customization, procurement and delivery requirements.
• Communicate about samples, specifications, production, inspection, logistics and after-sales matters.
• Operate, maintain and improve our website and services.
• Protect the website against fraud, misuse and security risks.
• Maintain business and legal records.
• Comply with applicable laws and regulatory requirements.

We do not use information submitted through an inquiry form to make decisions based solely on automated processing that produce legal or similarly significant effects.

4. Legal Bases for Processing

Where laws such as the GDPR or UK GDPR apply, we process personal information using one or more of the following legal bases:

• Pre-contractual steps or contract: to respond to requests and provide quotations or services.
• Legitimate interests: to operate our business, communicate with business contacts and improve our website.
• Consent: where consent is requested for optional cookies or marketing communications.
• Legal obligation: where processing is required to comply with applicable law.

5. Cookies and Third-Party Services

Our website may use cookies and similar technologies required for basic functionality, security, performance measurement and user preferences.

Subject to configuration and applicable consent requirements, the website may use services provided by companies such as Google for analytics and website measurement, YouTube for embedded videos, Hostinger for hosting and security, and WordPress service providers for website functionality.

Third-party services may receive technical information such as your IP address, device information and interaction data. Where required, optional technologies will be controlled through the website’s cookie consent settings.

6. How We Share Information

We may share information only when reasonably necessary with:

• Website hosting, security and technical service providers.
• Email, communication and analytics service providers.
• Selected factories, suppliers, inspection providers and logistics partners involved in your inquiry or project.
• Professional advisers, insurers, auditors or authorities when required for legal or compliance purposes.
• A successor organization in connection with a legitimate merger, restructuring or transfer of business assets.

KAESID does not sell personal information for money. Where applicable law treats certain analytics or advertising technologies as “sharing,” appropriate consent or opt-out controls will be provided when those technologies are used.

7. International Data Transfers

KAESID operates from China and works with international buyers and service providers. Your information may therefore be processed in China or other countries whose data protection laws may differ from those in your location.

Where required by applicable law, we use reasonable contractual, organizational or technical measures intended to protect information transferred internationally.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including responding to inquiries, managing business relationships, maintaining transaction or project records, resolving disputes and meeting legal obligations.

Retention periods may vary depending on the nature of the inquiry, whether a business relationship develops and applicable legal requirements. Information that is no longer required will be deleted, anonymized or securely restricted where practical.

9. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of certain personal information.
• Request restriction of or object to certain processing.
• Request data portability where applicable.
• Withdraw consent where processing is based on consent.
• Submit a complaint to an appropriate data protection authority.

To submit a request, contact us using the details at the end of this policy. We may need to verify your identity before acting on a request.

10. Information Security

We use reasonable technical and organizational safeguards intended to protect personal information against unauthorized access, loss, alteration, disclosure or misuse.

No website, electronic transmission or storage system can be guaranteed to be completely secure. You should avoid sending unnecessary sensitive information through the inquiry form.

11. Children’s Privacy

Our website and services are intended for businesses and professional buyers. They are not directed to children, and we do not knowingly collect personal information from children through the website.

12. Changes to This Policy

We may update this Privacy Policy when our website, services, technology or legal obligations change. The updated version will be posted on this page with a revised effective date.

13. Contact Us

For questions about this Privacy Policy or requests concerning your personal information, contact: